Full Service Advertising Agency Marketing Companies in Brisbane
Ronin Marketing provides a full range of marketing & advertising agency services to Brisbane Sydney & Melbourne companies that really need a practical and cost-effective approach to their marketing & advertising.
Our specialists cover everything from Marketing Strategy to Logos, Branding & Graphic Design, Web Design, & SEO (Search Engine Optimisation), a full range of Advertising Agency-style services, and the all-important new area of Social Media Marketing on the various social networks.
As one of Brisbane’s leading marketing companies, Ronin Marketing’s approach is all about ensuring that each element of your company’s marketing, website & online presence and traditional advertising is executed as a part of an overall marketing and business growth strategy, ensuring maximum effectiveness and cost-efficiency. We have years of experience marketing Brisbane companies and our attention to detail and committment means our clients receive only the very best service.
SUPPORTING MARKETING DIRECTORS & MARKETING MANAGERS
Are you the Marketing Director of a company who wants a reliable supplier to help you execute your marketing strategies or to carry out all the legwork you just don’t have time to do?
Ronin Marketing can function as an entire internal marketing department under you, as you need it! That way, you get a team of marketing specialists who understand what you’re trying to achieve, and can get it all done with the least amount of hassle.
SUPPORTING COMPANY DIRECTORS, CEO’S & BUSINESS OWNERS
Are you the owner or executive of a company where you don’t have a Marketing Director, and you’re sick of juggling the marketing of your business yourself?
Ronin Marketing can act as a practical soundboard for the direction your marketing should be taking, provide your sales team with material support, and provide you with all of the web and advertising agency-style specialists you need to make it happen. Best of all, while we’re in it for the long haul, you get great value because you only pay for what you need! Read more about how we can help…
HOLISTIC MARKETING SERVICES
Marketing Strategies & Strategic Planning
We help you remove a lot of the guesswork from your marketing budget by targeting the right people via the right media. Take advantage of our years of experience marketing companies in Brisbane. |
Creative Agency & Web Design Services
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Social Media & Online Marketing
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If you are looking for advertising agencies or marketing companies in Brisbane to help with your overall marketing strategy or to implement specific actions or materials, give us a call.
LATEST CLIENT, MARKETING AGENCY & CONSULTANT NEWS
Asian Investment Forum is Coming Soon
Tags: Web Design
Ronin Marketing is excited to be helping the Asian Investment Forum launch to the public later this year. Stay tuned for more developments.
Looking your best for Google
We all know how important it is to have a good Google ranking – it drives traffic to your business and that means more new customers. But what is it that Google is looking for in a website? Just as importantly, what doesn’t Google “want” to find? While the actual answer to these questions is unknown to all outside Google, we can get a sense of what Google deems appropriate or inappropriate through the rankings themselves.
It seems that right now, Google doesn’t like websites with large amounts of unnatural, paid links and they don’t really like link and blog networks based on the numbers of these sites currently being penalised and/or de-indexed.
So how do you know what your back links look like? How do you know if your website is in danger of being de-indexed by Google?
It’s not that difficult and with a little bit of looking in the right places, you can give you website a quick back link check-up. You want to look at the domains that are linking to your site to see who and what they are and whether they are high quality or not. You can find a list of these domains through Google Analytics, or you can use a tool like SEOmoz’s linkscape, to not only get a pretty good idea of what’s going on, but also the authority and linking pages of these domains.
Just put in your web address and look at the tab labelled ‘Linking Domains’. They will be listed in domain authority order, with the highest quality at the top – these are the links we like. Scanning through the list there are a few quick things to look for:
- .edu and .gov links are great, they usually have high page rank and are very much trusted by the search engines.
- Local and market specific directories are also pretty good- links coming from them are more likely to be looking for your product / service.
- Links from your suppliers, contractors, business partners… are also good- they are legitimate online connections
On the flip side, some indicators of a not so healthy or natural back link profile include:
- links that make you go ‘Huh?’
- an inordinate number of sites from countries that you don’t service
- a large number of links from not so great sources (domain authority of less than 25 are probably worth having a look at)
- go to some of the pages you aren’t sure about, looking for no or badly written unrelated content or articles, or paid links
So what next? If you are worried, keep an eye on things and start building good quality links. Not only will this minimise any impact from some spammy links, but it will also be great for your search engine rankings, page authority and most importantly will help to drive the qualified, relevant traffic that you want.
by Amber Neave
Google Launches Video Advertising
With the cost of shooting video having plummetted in recent years and the uptake of YouTube viewership, it’s a no-brainer that Google, the owners of YouTube, have started to roll out video advertising.
This is in addition to the text-only ads that you’re used to seeing in YouTube videos. The ads will come before the video you’ve chosen, in the same way that news websites run ads ahead of their video stories.
This provides a great new opportunity for targeted advertising, and is driven by a cost per view pricing structure rather than the traditional impression-based tallies. If you’re interested in knowing more and how to go about taking advantage of this new opportunity, contact us.
Down, Down! Scales go down at Coles
Tags: retail marketing
Looks like someone’s confiscated the digital scales from Coles and replaced them with ones you’d expect at the farmer’s market.
Of course, this isn’t a case of Coles looking to cut their technology costs – it’s all about driving home the message of “old fashioned fresh food”. They also ditched the top-heavy look of the fresh food section, kept the lighting very clearly white-hued, and limited the “ye olde world” timber look to the furniture – just enough for it to vibe “authentic”.
Whoever is in charge of marketing at Coles is doing a fantastic job. They seem to be hitting the nail on the head in every conceivable way – and it’s not just in the overt “Down Down” / Curtis Stone-led retail marketing. From the vibe of the stores to the tweaks in the product selection, they’re giving you very little reason to find fault. The baguettes actually now taste much closer to the ones you get in France, and even the bottle design of their own brand of spices have had practical thought put into them. (They are squared-off to minimise that crazy sliding around on the pantry shelf, and sport a giant first letter of the herb or spice to help you find it in your cupboard much more easily.
Of course, there’s a big game going on between Coles and Woolworths at the moment on the home brand front, but you can’t help but think Coles has to be winning. If only every retailer actually had such an integrated approach to their marketing. Next time at the supermarket, whatever the chain, check out how they’re articulating the connotations of its brand subliminally. You may be surprised how many specific choices they’re making in order to win your heart and mind!
by Kurt Schubert
Beware the Big Promises: Finding a good quality SEO provider
Tags: Black Hat SEO, Search Engine Optimisation, SEO Providers, White Hat SEO
I’m sure you’ve seen it many times: Search Engine Optimisation / SEO companies offering to get you a #1 or front page listing on Google. They cite a great track record of doing so. But is it really as simple as that? Surely when you think about it, if it were, then everyone that paid for such services would have to end up number one, right? Of course, that’s kind of impossible…
So, in order to make the right decision regarding your SEO, you’re going to have to do something you don’t want to do – you’re going to have to become a little informed. I know you don’t want to. When talking to business owners about SEO sometimes I think I may be speaking Martian – that blank, glazed look comes over, and I know that all they are hearing is “Blah, blah blaaaah…” Unfortunately, whether you’re in Brisbane or Broome, SEO plays such a massive part of not only a business’ online presence and findability but also their overall brand image, and owners need to know at least how to weed out the “good” SEO companies from the “bad”. To not do so means you may be either disappointed or find yourself having zero leverage when it comes to your online presence.
So in a nutshell, there are basically 2 schools of SEO. These are often described as ‘Black Hat’ and ‘White Hat’, and knowing the difference between the two and the possible consequences for your web presence is really important for businesses. Having enough knowledge on the subject is essential in being able to select an SEO company that not only fits your company and business goals, but one who can work to develop a solid, sustainable web presence that is built on legitimate links and content rather than spam.
For me a simple analogy is school – if you choose to hang out the the wrong crowd at school, those kids constantly in trouble, cheating on tests and skipping class, their reputation will rub off on you (fairly or not). On the other hand, spending time with the good kids, who do their homework and get top marks will also rub off on your reputation. In the SEO world, if your website is associated with and linked to low rating, spammy sites and badly written content, that negative reputation actually affects your site’s search engine ranking in the long run. Depending on who you run with for SEO, you may get “good marks” early on, but if and when Google catches you cheating on the test, you’ll be punished. Literally. Google can and does actually put websites in “time out” – for months. “Black Hat” SEO providers are constantly running a game of cat and mouse with Google’s algorithm. This poses an array of problems too big to list here.
On the opposite “White Hat” side, creating high quality links, interesting and original content and actively engaging with your social media community will build your positive reputation leading to a more solid, sustainable and trustworthy online presence. It’s an extension of your brand equity.
So then the question is, how do you find an SEO company that will suit your needs?
Here are some questions you might like to ask before making that decision.
1. How do you decide on the best SEO actions and approaches? You want someone who can discuss strategy and how monitoring analytics influences their approach.
2. How do you go about link building? The use of bots, blog and article networks is running the real risk of having your site penalized by Google.
3. What analytics tools do you like to use and what do you report on? Do you get any kind of regular feedback and reporting on a range of metrics, and do they tell you what that means for moving forward.
4. Do I own all the domain names? And can I access all of the content and admin areas of my website? You don’t want to be left in the situation whereby changing contractors means you lose your domain, URL or don’t have complete access to website for editing.
5. Who is creating the content? Are they from a marketing background? Ask them to provide examples of the content they have written. Does it read well? If they are just creating throwaway content, or nothing at all, exercise caution.
A few extra points to consider:
- Is what the SEO company is offering for the price match up? For example 60hrs/mth for $2000, does that seem like a reasonable chargeout rate for high quality, non-automated SEO?
- Are you given all the information on where any links or articles are posted? If not, how can you change any contact or important details.
- Are you happy that they will work with your bigger marketing and business goals and strategies? SEO is an essential tool in your online marketing arsenal – but it needs to aimed in the right direction to be effective.
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